Amazon SFP
Keep your Amazon Prime badge. Ship from your own warehouse.
FBA Fees Are Growing Faster Than Your Margins
FBA is convenient, but the fees never stop climbing — fulfillment, storage, removals, long-term penalties. SFP keeps the Prime badge while you ship direct, but the delivery requirements are strict enough that most sellers struggle to qualify and stay eligible.
FBA fees add up faster than sellers track
The fulfillment fee is only the start. Storage, peak surcharges, aged-inventory penalties, and removals make the real cost much higher.
SFP's delivery bar is unforgiving
Amazon requires very high on-time delivery for SFP. Without the right carrier strategy, sellers lose eligibility — and the Prime badge with it.
Without Prime, listings get buried
Prime is the default filter for most shoppers. Non-Prime listings see far fewer impressions, which makes FBA feel like the only option.
The process, top to bottom.
We check whether SFP works for you
We review your delivery times, carrier performance, and costs to confirm SFP is viable for your business.
We build your SFP carrier strategy
We set up the right carrier mix — DHL, UPS, FedEx, and USPS allocated by zone and speed — to keep your on-time rate where Amazon needs it.
You ship Prime at our rates, no FBA
With SFP active and a compliant strategy in place, your Prime orders ship from your warehouse at Kadima's negotiated rates.
The deliverables, in plain English.
Cut FBA fees on eligible orders
Replace Amazon's fulfillment, storage, and accessorial fees with your own warehousing plus our carrier rates — usually a lower total per unit.
Stay above Amazon's delivery bar
Our carrier strategy and monitoring keep your delivery performance where it needs to be — so you don't lose the badge.
Carrier mix built for SFP
Each order goes through the carrier and service most likely to deliver on time for that destination, compliance first.
Keep control of your inventory
Your stock stays in your facility or our network. No FBA minimums, no aged-inventory penalties.
Monitoring and alerts
We watch your SFP metrics and flag any delivery trends that could risk eligibility before they become a problem.
Every month you wait, the meter keeps running.
Most clients see meaningful savings within the first invoice cycle. The audit itself is free — the only thing you're risking is finding out you've been overpaying. Then you decide what to do with the number.
Who this service fits best.
Prime-dependent listings
Prime is the default filter — losing the badge tanks impressions. SFP keeps it without the FBA fee structure.
FBA fees ate the margin
Fulfillment + storage + aged-inventory penalties have outgrown your contribution margin. SFP rebuilds it.
Existing warehouse ops
You already pick and pack reliably. SFP just layers Amazon's delivery requirements on top — we handle the carrier strategy.
What people ask before signing up.
What is Seller Fulfilled Prime (SFP)? →
SFP lets sellers show the Prime badge on listings they ship from their own warehouse. Orders must meet Amazon's delivery-speed and on-time requirements to keep eligibility.
Is SFP right for every seller? →
It works best for sellers with reliable warehouse operations and carrier access. We run an analysis first to confirm the economics work for your products and order mix.
Which carriers does Amazon accept for SFP? →
Amazon accepts DHL, UPS, FedEx, USPS, Amazon Shipping, and approved regional carriers. The right mix depends on your zones and speed needs — we configure it for you.
What if my on-time rate drops? →
Amazon can suspend SFP if performance slips. We track your delivery performance and alert you before it reaches a risk level.
Can I run SFP alongside FBA? →
Yes. Many sellers run a hybrid — SFP where they control the supply chain, FBA where Amazon's network speed matters. We help you decide which products go where.
See if your Prime badge can survive without FBA.
Send us a recent invoice. We'll come back inside 1–2 business days with the line-by-line read — at zero cost, with no obligation.